Is It Advertisement Manipulation Media Essay

Is It Advertisement Manipulation Media Essay Advertising plays a crucial role in the world that we live in. Every day, the media expands and thousands of magazines, TV commercials, radio stations and newspapers are released. Advertisement is found in every single one of these Medias. It is important because it helps individuals know what products are popular on the marketplace. As a college student, I myself am very influenced by advertisement. I come across ads on the internet, on the radio, on television, and on magazines. But are these advertisements really helpful to the consumers or are we just being manipulated into buying a product? This question deserves to be examined because millions of people are being affected by advertisement each and every day. They might not even realize that advertisers use psychological techniques in order to persuade the consumer to buy their product, and eventually change their spending and living tendency. Before I could focus on the advertisers psychological techniques, I first needed to find out about the ethics of advertisement. I started my research by reading a news article, Precious Information or Vicious Manipulation, from Ezine Articles, to give me a simple understanding of it. Each different commerce has its own rules for the ethical requirements. There are, however, four marketing communication requirements that every industry has to follow which include legal, decent, honest and truthful (Yordanof). One of the interviewed individual quoted the most successful companies do not need ethics in their activities because they have built empires. He also stated, sooner or later whoever is not ethical will face the negative consequences. One of the most the most contentious matters in the marketing communications market is the quality of advertisements. Three area of interest in terms of ethical decision of advertisement have been distinguished as: individual autonomy, consumer sovereignty, and the nature of the product. The individual autonomy refers to the advertising to young children, consumer sovereignty refers the level of information and superiority of the indented consumer, and as for the nature of the product, well, it speaks for itself. Needing more in-depth information on how advertisement affects young children, I turned to The Washington Post newspaper and read a short article entitled Information or Manipulation. It is said that spending on advertising for children has increased five-fold in the last ten years and two thirds of commercials during child television programs are for food products (Bergadaa 2007). Young children represent 24 billion dollars worth in the marketplace (McNeal 2007). Research from the American Psychological Association show that children do not have the ability to understand whether a commercial is reliable or not, therefore they are truly impacted by them. They are not able to comprehend the true message behind an advertisement and therefore believe it is truthful, accurate and unbiased which can lead to unhealthy eating habits as evidenced by todays youth obesity epidemic (Mayer 2004). Advertisers spend over 12 billion dollar a year on commercials intended for children. Research shows that a child watches about forty thousand television commercials a year. Roberts and Pettigrew exposed that 28.5 hours of childrens television programming sampled contained 950 advertisements (sec.12). Advertising industry officials believe that parents should be able to explain the advertisements truthfulness to their kids because most of the ads are on junk food, sodas, and candies. Advertisers rely on the parents to be cautious and say no to their young children. They do not see the psychological difficulties parents face to constantly be responding negatively to their childs requests, said Dale L. Kunkel. However, some countries have more harsh rules against children advertisement which I quote from this report: à ¢Ã¢â€š ¬Ã‚ ¢ Sweden and Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during childrens programmes. à ¢Ã¢â€š ¬Ã‚ ¢ Australia does not allow advertisements during programmes for pre-school children. à ¢Ã¢â€š ¬Ã‚ ¢ Austria does not permit advertising during childrens programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children. à ¢Ã¢â€š ¬Ã‚ ¢ Sponsorship of childrens programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice. (McSpotlight). In Daniele Pradas article Advertising: Manipulation or Information, advertisement is considered information. Some commercials actually provide you with scientific facts and much more. Have you ever seen the commercial about smoking? Our society is trying to enlighten everyone about the effects smoking will have on you because we know it is a bad tendency that can cause cancer and eventually lead to death. In that case, advertisement is used in order to convince people to stop smoking before it is too late. The advertisers usually present the facts, and throw in a quote that will make the consumer ponder. One very famous reflective phrase is, Children of parents who smoke, get to heaven earlier (Anti-smoking). We all have seen above the influence commercials which usually target adolescent and young adults. This advertising campaign conducted by the Office of National Drug Control Policy provides commercial in order to prevent the use of drugs and to encourage parents to discuss it with their children. Each of these commercial shows what it means to be above the influence in its own unique way. The Above the Influence campaign appears to be successful because it taps into the desire by teenagers to be independent and self-sufficient, Slater said. A recent study done by the Ohio State University, shows that Above the Influence campaign seems to have successfully reduced the use of marijuana by adolescents. On the other hand, some people feel that advertisement is pure manipulation and that it plays with our feelings. To captivate our attention advertisers use famous artists, sports, music and fancy images. They use crucial values to influence people of purchasing something or doing something. In his article, Alan Harris believes that this manipulation is viewed as a type of foregrounding. His definition of foregrounding was a linguistic process in which some elements, such as words, phrases, sentences, stressings, intonations, or the like are given prominence or made more meaningfully significant by the communicator/language-user, in this case the creator(s) of a print advertisement. In other words, a lot of elements are used in order to convince the consumer to buy a product or service. Millions of people are being manipulated each day Most of the beautiful aspects promised in ads are most of the time not true. For example, can buying a specific type of detergent really make the clothes brand new? I think not! But advertisers would do everything in their power to convince you that their detergent is the best and would restore your clothes to brand new. The advertisers around the world are able change the way people live and change their spending tendency. This is the main reason why advertisers spend an incredible amount of money on advertisements. According to the General information article, it is estimated that the price of a product may go up for up to 40% due to advertisement costs. Advertisement encourages the individual to be one step ahead of everybody else that is why they will tell you that their products is better than the others. Another way to captures the consumers attention is sexual arousal because they know that sexual need is one of the most powerful desire in a human. In her article, Mwende says, Government should establish institutions that will scrutinize and ensure that the commercials and advertisements do not merely cheat people callously. It should make sure that people are not manipulated, cheated, lied to or exploited by unscrupulous traders. As I wrap up my research, I notice that advertisement can be both positive and negative. I now understand how it can both be viewed as information or manipulation to certain people. However, my question still cannot be answered because I believe that I would have to do more research on the psychological part and how advertisement affects the mind. I want to know how an advertisement is processed through a ones brain. In order to be able to answer my question, I want to explore this issue further.

After failing

Europe was needed as an ally because if Lincoln had dated that he wanted the abolishment of all slavery in all territories then Europe would have joined the war which have resulted in a much more complicated situation, meaning the North would have lost. The Union war effort wanted not only to include reunification but also to abolish slavery. To achieve this so called emancipation the Union was forced to invade the South and take over their lands. Unable to use limited war tactics for victories, the North needed to take more drastic measures to ensure victory.After failing to cake the lead in the war, the decision to use total war was enforced by taking on the goal of eliminating slavery. Knowing the slaves were crucial to their way of life, the North used this ‘fault' as motive for the spirit of the war. The war effort was being promoted throughout the North as it became more than just a war to preserve the nation. The attack on the Southern way of life allowed the North to ru in the economic framework oftener opponents. 2.Careful Union diplomacy managed the Civil War crisis with Britain and need British flirtations with the Confederacy by providing cautious tactics on dealing with the, at the time, easily provoked 3. The primary military strategies of each side were that the Confederacy could fight defensively behind the interior lines, the South had an advantage in morale, they had the most talented officers including General Robert E. Lee himself, and that Southerners seemed always prepared to fight. The North's great strength in the Economy made up for the South's great lack in that area.The North had about three-fourths of the nation's wealth and three-fourths of the railroads. They had control over the sea which was a huge advantage because they were able to cut off Southern supplies and crush the Southern morale. Their sea power also enabled them to exchange big grain quantities for munitions and supplies from Europe. The North also had the vast ma jority Of the men with a population Of 22 million to 9 million in the seceding States. Each side attempted to carry them out by using each one of their advantages o the best of their abilities throughout the Civil War.

Analysis Of Shakespeare s Beowulf And The Evil

2016 The Good in Beowulf and the Evil in the Monsters Beowulf is considered to be the oldest surviving poem that is preserved to date. The poem is believed to date back to about the eighth century, and the written manuscript in the eleventh century (Bjork and Obermeir 17; Neidorf 119). Also, Beowulf is commonly believed to be set in Scandinavia before the migration to Britain, even though there are Anglo-Saxon and Scandinavian cultural influences that are apparent when reading the poems storyline (Earl 19). The storyline encompasses aspects of the Geats, the Danes, and the Swedes. Throughout the poem there are many themes and ideas that make this one of the greatest stories ever told and written. One major theme throughout the storyline is the goodness of Beowulf and the evil of the monsters. According to J. S. Mackenzie, the modern concept of good and evil is that the two are relative opposites (Mackenzie 254). Meaning in terms of the poem, Beowulf and the monsters are the ideal definition of good and evil. Beowulf is seen as the iconic hero that brings balance and restoration to the land. He is literally a knight in shining armor. While the monsters represent destruction and mayhem. Each monster is the epitome of all that is wicked and corrupt. The poet of Beowulf made a clear distinction between heroic Beowulf’s good character and the evilness that embodies the three monsters (Robinson 79). Beowulf’s is depicted as hero that embodies all that is good and right in theShow MoreRelatedAmerican Literature11652 Words   |  47 PagesChristian utopia Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · sermons, diaries personal narratives captivity narratives jeremiads written in plain style Effect: ï‚ · ï‚ · instructive reinforces authority of the Bible and church Historical Context: ï‚ · ï‚ · a person s fate is determined by God all people are corrupt and must be saved by Christ Rationalism / Age of Enlightenment period of American Literature - 1750-1800 Content: ï‚ · ï‚ · ï‚ · ï‚ · national mission and American character democratic utopia use of reasonRead MoreChildrens Literature13219 Words   |  53 Pagesand John Locke: Late 1600s 8 3. Beginning of Children’s Literature: Late 1700s 10 4. Fairy and Folk Tales 12 The Golden Age of Children’s Literature: Late 1800s 12 5. Victorian Childrens Literature 16 6. Contemporary Childrens Literature 18 6. Analysis of Harry Potters’ series 21 7. Conclusion 30 8. Summary 31 Children’s Literature Definitions 31 The Ancient World [ancient Rome; 50 BCE to 500 CE] 31 The Middle Ages [500 to 1500 CE] 31 The European Renaissance [1500-1650 CE] 32 The 17th Century

Discussion of Utilitarianism Essay examples - 830 Words

Discussion of Utilitarianism In this paper I will be discussing utilitarianism. Utilitarianism is the theory proposing the principle of utility as the correct ethical standard. I will also be talking about the THEORY of RIGHT CONDUCT, which is also a part of moral theory. I have been asked to prove if Bentham or Mills’ version of utilitarianism is right for the sadistic voyeur case. I will begin by telling you about the case. Case: this man enjoys watching women being brutally raped; he is locked in a room. He cannot exit the room, there is a window in the room and a curtain covers it. Behind the curtain a woman is being brutally raped by several men. If the man opens the curtain he will†¦show more content†¦Bentham’s utility principle is saying that the sadistic voyeur should open the curtain. If he opens the curtain he is gaining pleasure but the person on the other side is gaining pain, both mentally and physically. Just because the sadistic voyeur thinks its right, it is not morally right. Bentham’s principle states as long as you gaining pleasure then there should not be any pain involved. He is saying that it may be right to open the curtain today but wrong tomorrow. The reason that this is problematic for Bentham’s principle is because Bentham is giving the person more reasons why it is right to do the act than giving him reasons why it is wrong. Bentham is saying that if you desire something that is desirable you should obtain that desire. This is not true in the sadistic voyeur’s case, true the men are all gaining pleasure but the woman is not gaining pleasure at all. She is gaining more pain from the sadistic voyeur because he chose to open the curtain and watch her being brutally raped. Bentham’s principle is problematic because it’s immorally wrong to commit such an act. The action that the sadistic voyeur is thinking about committing is a forbidden action. Meaning that from the point of view ofShow MoreRelatedAct Utilitarianism : Morally Permissible?944 Words   |  4 PagesAct utilitarianism is the philosophy that an act is permissible (the right thing to do) if and only if it produces as much or more good than any available alternative (class discussion). Act utilitarianism states that an act is morally permissible to do if and only if the good that the act produces will out weigh the good that any other available alternative act would produce. For example, if you are choosing between sitting at home all day or going to volunteer at a charity, act utilitarianism wouldRead MoreEthics Is Not Moral Or Immoral940 Words   |  4 Pagescountries’ morals. If one country believes something is not morally right, but in other countries it is. This does not mean it is based on the culture to make it moral or immoral. Ethics is not based on one sp ecific society, but ideas. Ethics is about discussions and how theories can be put into effect. If the United States disapproves of cannibalism while another country is completely okay with it. This gives us no point for choosing between the two. When we say cannibalism is wrong we are saying the UnitedRead MoreA Look At Ethical Egoism Essay933 Words   |  4 Pageswhen compared to another ethical theory Utilitarianism it seems that egoism has had more critics than supporters. Take for instance the writings of Fred Feldman in textbook Introductory Ethics. In his writing Feldman give a very different treatment to Utilitarianism and Egoism [5] to the point where Keith Jackson in his paper Tanking Egoism Seriously calls Feldman’s writings disrespectful to Egoism. Jackson goes on to compare Feldman’s writings on Utilitarianism and Egoism. [4] According to Jackson:Read MoreMaking Decisions about Ethical Matters1742 Words   |  7 Pagessystems put in place to provide rule s and guidelines as to how to ensure that what is decided is morally right. Here, we will take a look at the view of utilitarianism, and discuss an important flaw it presents us with. Many articles include discussions that look at this in great depth, where it appears the once highly renowned system of utilitarianism has revealed to us various hidden flaws and complications. Under the wing of the utilitarianistic view, to determine something to be morally right requiresRead MoreThe Contributions Of John Stuart Mill1250 Words   |  5 PagesEngland, to Harriet Burrow and James Mill, a noted economist, philosopher and historian. James Mill was an educated man who was heavily involved in an early 19th century movement called philosophic radicalism, a school of thought also known as Utilitarianism, which highlighted the demand for a scientific foundation for philosophy, as well as a humanist approach to economics politics. It was this foundation from which James Mill urged and advanced his eldest son s education from a very early ageRead MoreCorporate Approaches to Responsible Business1492 Words   |  6 PagesKantian and Utilitarian theory Answer: Utilitarianism Firstly this part will assess Kelloggs CSR statement by using the principles of Utilitarian. Utilitarianism states that a philosophical school of thought arguing that ethics must be based on whatever brings the greatest amount of good to the greatest number of people. Utilitarianism refers to the moral theory that produces greatest good over bad for everyone. In this case, the application of utilitarianism is majority of the parties received greaterRead MoreThe Theory Of Utilitarianism By John Stuart Mill1659 Words   |  7 Pagesmaking represents the theory of utilitarianism. Utilitarianism is a theory, in the simplest form of choosing pleasure over pain, established by Jeremy Bentham and further developed with other philosophers, most notably by John Stuart Mill. The use of utility obtains calculated values from multiple circumstances, ranging from the intensity to the extent of pain and pleasure that becomes involved within the decision. A large controversial topic involving util itarianism is terminal illness and whetherRead MoreThe Current Work Of A War Torn Area Of The World756 Words   |  4 Pagesprevious life, the one that really focuses more into this class; there were many issues which reflect into utilitarianism. Many of the objectives that I used in order to gain intelligence inside of a war-torn area of the world reflect greatly into the realm of Act Utilitarianism. The below writing is one of those many situations which was, as I found it to be, part of this Act Utilitarianism that has been discussed all this week. Issue: Baghdad, Iraq, 2004, American service members are detainingRead MoreKantian Ethics vs. Utilitarianism1714 Words   |  7 Pagesmorality such as John Stuart Mill’s theory of Utilitarianism. In teleological approaches to morality, questions of right and wrong, or the notion what an individual ought to do, are determined by the consequences of a given action. One thinker to reject this idea of consequentialism was Immanuel Kant. In his Groundwork of the Metaphysics of Morals, Kant endeavors to establish a system of ethics that has no trace of the empirical nature of utilitarianism. To him, â€Å"the moral worth of an action doesRead MoreHappiness And Happiness1736 Words   |  7 Pagesthe 3 time period will be addressed: Historical utilitarianism, Classical utilitarianism, and Modern utilitarianism. They are very similar but have important miniscule differences in them that separates them from each other but overall share the same concept of happiness. Key words:Utilitarianism, Modern utilitarianism, Classical Utilitarianism, Act/Rule utilitarianism, Jeremy Bentham, John Stuart Mill Utilitarianism The Utilitarianism philosophy’s concept is mainly characterized

The Debate Over Stem Cell Research - 1027 Words

Stem cell research is the study of basic cells that are grown in laboratories where tests are made to determine the essential properties of the cells. Over the past few decades, stem cell research has become a popular scientific debate and controversy. Stem cell research is still considered to be relatively new technology that is responsible for taking human cells and developing them into 220 different cells in the human body. Stem cell research has the potential to help disease research and management (Murnaghan, 2010). The two most common stem cells that scientist work within animals and humans are embryonic and non-embryonic (â€Å"somatic† or â€Å"adult†) stem cells (Stem cell basics, 2009). This paper will examine the two different types†¦show more content†¦If a scientist is able to manipulate embryonic stem cells into specific cell types, then maybe they could use the differentiated cells to treat certain diseases like Parkinson’s disease, tr aumatic spinal cord injury diabetes, heart disease, and Duchenne’s muscular dystrophy (Stem cell basics, 2009). Adult stem cells also known as multipotent stem cells and/or somatic stem cells are present in the human body in small numbers. These cells specifically focus on one specific tissue or organ as oppose to giving rise to all cells in the body. Over the past thirty years, adult stem cells have been quite successful with bone marrow transplants. One great example of an adult stem cell is the blood stem cell which is found mainly in the bone marrow of an adult (Stà ¶ppler). It was discovered that bone marrow contains two kinds of stem cells, hematopoietic stem cells and bone marrow stromal stem cells. Not only has adult stem cells been found in bone marrow but they have also recently been found in the brain, skeletal muscle, skin, teeth, heart, liver, and blood vessels. Usually, the adult stem cells are found in small amounts in tissue, especially once removed fro m the body. Many scientists are still trying to find ways to grow larger quantities in cell culture (Stem cell basics, 2009). Embryonic stem cells and

Essay Writing Free Essays

Sarva Shiksha Abhiyan is a quantitative success: IIM study There are some good tidings for the Union Human Resource Development Ministry from its flagship enterprise, the Sarva Shiksha Abhiyan (SSA), to universalise elementary education. A study conducted by the Indian Institute of Management, Ahmedabad (IIM-A), has found that the SSA has met with considerable success quantitatively if not qualitatively. While quality remains an area of concern, the SSA has been able to bridge the enrolment, retention and achievement gaps between the sexes and among social groups. We will write a custom essay sample on Essay Writing or any similar topic only for you Order Now According to the IIM-A study titled `Shiksha Sangam: Innovations under the SSA,’ the out-of-school population had come down from 28. 5 per cent of the six-to-14 year age group in 2001 to 6. 94 per cent by the end of 2005. Dropout rates at the primary level stands at about 12 per cent and 190 of the 400 districts were showing a declining trend in 2005-2006. The SSA has been able to bring Scheduled Castes and Scheduled Tribes (SC/STs) — weak points in earlier efforts to universalise elementary education — into the educational mainstream. Greater share The share of SC/ST children at the primary level in 2004-2005 was actually greater than their respective proportion of the population: 20. 73 per cent in the case of SCs against a population share of 16. 2 per cent and 10. 69 per cent against a population share of 8. per cent. The gender gap in enrolment now stands at 4. 2 percentage points at the primary level and 8. 8 percentage points at the upper primary level. In 2005-2006, there were only 22 districts (of the 400 for which data was available) where the gender gap was more than 10 percentage points at the primary level. However, the success rate on this count in the upper primary level is not so good as 82 districts have reported a gap of more than 15 percentage points. How to cite Essay Writing, Essays

Impact of Branding In Sales

Question: Write an essay on Impact of Branding In Sales. Answer: Introduction Branding is a unique image and name of the product, which helps in creating the special presence and attraction in the minds of the loyal customers. The branding exists from the prehistoric age since the time of the human existence. The term brand is derived from the Middle Ages Nordic word meaning brandr which implied burning down in order to separate from the ownership. In the contemporary conditions, advertising and branding the have been written a significant number of works. When a product has a brand, it enables companies to gain manifold levels which allows them to create workable strategies which in the end help to promote the product. This can include the product logo, corporate colours and the business model. This is what helps to come up with a positive consumer regard to a product, since consumers are always looking for characteristics, which meets their wants and needs. Thus, if the brand is able to accomplish this, the customers will be able to choose this brand over ot her products. Background For a company to be able to sell their products, it is important that they consider different strategies. Each organisation has its own strategy and structure is done in relation to the factors affecting the markets of the products and its strengths(Adrian, 2007). This will also means that the organisation needs to consider different angles so as to make sure their products are able to penetrate the markets and sell with little or no challenge. By looking at several factors that come in the way of having a successful marketing campaign, product branding is the main component it the penetration of the product in the market since it is able to control the decision of the consumer(Blyth, 2006). This will also depend with the brand reputation over time as it looks at the way that the product as appeared to consumers in the past and how they were able to enjoy using it(Allen, 2005). This research proposal will investigate the impact of product branding in sales by looking at selected prod ucts which have done well in the market. The paper thus provides literature and research methodology to be used in investigating the impact of branding. Problem Statement Recession is a phenomenon, which decreases the demand for the services and products in the beginning wherein the progress and ending of the operational measures depends on the economic conditions of the market and the demand of the customers. One of the main reasons that makes this important is companies continue to realise in the homogenous market that credit is not given to a particular individual unless the company is seen to grow in particular areas. One of the main examples is with the brand, which may provide different types of products and services; it is also important to note that it is the company that suffers from the economic downturn and recession in the market. Research Aims The aim of this research is to investigate the impact of product branding in sales. Objectives The objectives of this research will be as follows: To find out how branding impacts in the decision of a customer to by a product. To define product branding and how it is used To find out how consumers respond to product branding? To determine whether branding is significant in the selling of products. Research Questions The objectives of this research will be as follows: How does branding impact in the decision of a customer to by a product? What is product branding and how is it used? How do consumers respond to product branding? Is branding is significant in the selling of products? Justification This s study is very important is it helps to understand the meaning of branding and how it enables entrepreneurs to understand ways in which entrepreneurs behave when products are introduced in the market(N.Lockwood, 2005)(Fabozzi Markowitz, 2011). Potential Output of the research outcomes At the end of the study, this research will be able to provide answers on the understanding of different factors that companies need to consider during product branding and ways in which they will be able to meet client needs in the long run. Conceptual Framework and research hypothesis The conceptual framework with be based on the theories by Carlson (2011) which looks at branding through different stages of his model. The model does not examine a particular product, however the theories that concern the strategy of each stage of the model(Brownell, 2005). In order to come up with an empirical data of the study, the research used a framework that is easy for the reader to follow each is discussed in different stages that include: Today- perceived image; Platform which looks at the branding goals of the product, strategy which discusses the branding strategies, the program which are written guidelines and anchoring which is the common understanding; lastly evaluation of the branding strategies(Saul, 2013). The connection around the models are there to indicate that branding is a process which consists of all the stages discussed above, as indicated in the following diagram as well. Literature Review This section will discuss the views of other scholars in the field of product branding. The section is very important in research as it discusses what branding is and how it is important in consumer decision making and how sale of products is impacted by product branding. How Branding Impacts the Decision of a person to buy a product According to Vitolo, (2013), a product brand allows companies to differentiate their business from other competitors. However, CFP Katz, (2004), adds that brands help in motivating the loyalty of product customers. When a product has a brand, it enables companies to gain manifold levels which allows them to create workable strategies which in the end help to promote the product. Brownell, (2005), adds that coming up with a brand entails creating an identity which is different from other products in the same line. This can include the product logo, corporate colours and the business model. This is what helps to come up with a positive consumer regard to a product, since consumers are always looking for characteristics which meets their wants and needs(CocaColaCompany, 2016). So, if the brand is able to accomplish this, the customers will be able to choose this brand over other products. The concept of branding and how it is used In the recent times, the branding concept has become more to do with the way that people perceive business. In this regard, there is a lot of drive towards ways in which brand are able to alleviate the position of sales, businesses and consumer base. The main knowledge with regard to branding can consist of three main criteria as provided by Armstrong, (2012), which entails business product confidence which does exactly what it is expected to do by the customers according to what they already have in mind. One example is on a 24 hour convenience store brand which when a customer forgets to do his or her shopping early will expect to find it open at any time of day or night. Failure for the product to do so will results to loss of confidence and sales from the customers perspective(Vogel, 2006)(Stern, 1995). There is also the emotional response to a brand where the customer will tend to purchase a product due to the emotional attachment that the customer associates with the product. Because of this, a clothing retailer for example, will use this concept to create a brand that is based on making his client feel good about the clothes they are wearing since it defines how they feel, how they look and how they would want other people to perceive them when they wear the product. Armstrong Kotler, (2012), adds that a brand is very important for a company as it builds an exceptional personality for the business and also makes customers get attached to the product. Thirdly Klein, (2006), also discussed that branding is about the rewarding of the confidence of delivery and the way that the seller would expect the client to react emotionally once they are able to access the product. One of the ways this is evident is for example when a car company decides to build their brand successfully on the grounds that customers are satisfied with the mechanical services that are offered by the company(CFP Katz, 2004). The owners will believe that their car is serviced by the best car company in the world thus it makes them feel good when they are able to use their cars once more. How consumers respond to product branding Due to the fact that there is a set of criteria to be followed when branding a company or a product, it is important to understand how customers respond to product branding since these brand are not created overnight. According to Brownell, (2005), customer will respond to brand with regard to different identities. Brand identity is usually created through first of all assessing the kind of business one is engaged I, the way that the business operates and the type of messages that the business would want conveyed to its customers. Customers will also be attracted to a particular product brand so long as they are able to deliver the promise they have made to their customers in terms of the brand and the quality of the product. For example, if the price is the main cause of driving away customers, there is little or no point for the business to present itself as a premium product supplier of the product by competitors. (Lockwood, (2005), also adds that it is advisable for the business to find out how customers and employees feel about the business or product. They need to ask themselves of the product is caring? Reliable? Cheap? Luxurious? Expensive or has no Frills? With this kind of progress, the responses are going to form the basis for the product brand message. It is also important for the business to ensure that the product defines favourably how the customers are going to view the business in general, this is usually the perceived quality from the business itself. Akpoyomare, Adeosun, Ganiyu, (2012) says that customers need to trust the business, its brand and services. They also need to know what the brand will give them as a results of using it and what they think of whenever the brand is mentione d to them. It the customers perceive the business or product brand with low quality it will damage or even restrict the business, the vice versa however will ensure growth for the business. Lastly it is important for the business to consider how far one needs to develop the business with the current perception from customers without losing the main competencies. Kerin, Hartley, Rudelius, (2010), adds that the amount that the business will change will depend on the offer of its brand stretch. For example, a market store known for selling fresh fish can also decide to sell dried fish without going out of their competencies, but also selling frozen fish may be seen as stretching the brand too far. With regard to this research there is a lot of concepts of brand identity which is a part of the business process where companies claim the right to several qualities which include design, product category, innovations and creations. One of the main reasons that makes this important is companies continue to realise in the homogenous market that credit is not given to a particular individual unless the company is seen to grow in particular areas. One of the main examples is with Wal-Mart, Coca-Cola and K-Mart brand which may provide different types of products and services; it is also important to note that a company should always strive to come up with a brand that makes is customers experience a unique appeal to their products above others(CocaColaCompany, 2016). Research Methodology For there to be successful results of this study and be able to answer the above research questions on the impacts of branding in sales and the way that consumers purchase and make decisions there will be need to conduct further research. The literature review was relevant in authenticating the most relevant part of research questions. The study will use both the quantitative and qualitative research questions. According to Armstrong (2012), a qualitative and quantitative research study is important to answering the research questions since the research will entail both figures and facts which are relevant part of the research area. There is also the managerial aspect of the research that will be considered. These aspects will be represented in regard of facts and figures. In addition the research will entail both statistical and numerical presentations which will be considered as part of answering research questions. Apart from incorporating qualitative and quantitative research, the research will also make use of random sampling. Armstrong Kotler (2012), defines random sampling as considering a wide variety of sources in research. However, it is important to note that the research will have its limits to particular areas that the researcher will consider only data that is relevant to the area of study. Sources that were used for literature review will be the ones used to authenticate and must be important to the areas of research. Sources will be gathered from journals and books, official websites, magazines and newspapers. It addition, the researchers use of the above mentioned sources and important factors mentioned in the literature review will be very important in the area of study with regard to related literature and other reviews. Respondents opinions and facts will also be considered to assist the researcher in answering questions. Facts and figures from various company brands in different points of view will also be put in consideration. The ways in which brands seem to operate at a global scale and the focus of this research will be considered at length to bring about a greater understanding of the brand and the way that these companies communicates to their customers. The use of secondary data will also be considered. Fabozzi Markowitz, (2011) defines secondary data analysis as the process of re-valuating data that is already research. The secondary data in this case will be collected from the previously sourced publications that will also include officially researched documents. Data collection will also consider research materials that are relevant to the research problem, however, it is may not necessarily answer the research questions and objective. With regard to this research, the main purpose of having secondary data analysis is to assist the researcher in collecting much needed data that will be able to delineate the objectives that are provided as a basis of analysing primary data. With regard to the conclusions of secondary analysis of data, the researcher will also validate and analyse primary data which is collected through a survey questionnaire. Questions that will be used in the research will be close ended. This is because they will be able to generate more precise results and reduce errors and also simplify accumulation of answers. Data collection Procedures As Lafley Martin (2013) suggests, the data collection design is the overall plan used to relate a conceptual framework of research problem to the most important empirical research. In this regard, Lafley Martin (2013) also indicated that when designing a research approach it is important to look at decisions on sources of data, research instruments, approaches and sampling plans. In the first place, this study is going to discuss different sources of data and mechanisms in which this data has been collected for the purpose of conducting this research, realizing the research hypothesis and answering all the four research questions. Data for the research will be obtained from secondary as well as primary sources. It is also important to note that in some cases the research might be restrained because the needed information may not be publicly available. With regard to different techniques used during data collection, the researcher will deploy survey method as being the most useful technique to collect data. Survey research is important as it enables a large about of information to be collected from a reasonable population in a very economic manner. Also Lafley Martin (2013) adds that a questionnaire will be described as a technique which each respondent will be asked questions regarding the research problem. Lafley Martin (2013) also supports this when he claims that closed-ended questionnaires provide the researcher with an easy way to interpret answers where each respondent will select answers from a small list. Validity Armstrong ( 2012) affirms that answers realised in a research study can only be considered to be valid when they have achieved in reference to previously accepted data that is important to this field. In addition, the responses from the respondents in the survey questionnaire are valid since they are all original and will directly represent the opinions of on the subject with regard to what stands at the moment. The validity of research content will also ensure that there is an adequate information and representatives of the research are able to tap the concept of branding. As the scale of items are represented more on the domain, this or universe of the concept being looked at then it means the validity of the research will increase. To add on this, the content validity is the function of ways in which such elements and dimensions of the concept will be delineated (Allen, 2005). With regard to this research also, the questionnaire was very useful as it reflected the main issues on the ground which also reflected the main issues on branding that influence the consumer purchase decisions with regard to the literature review. The research will makes use of 30 participants in the research as this would fully represent the feelings of what is on the ground. Organisation of the Study The study begins with a literature review which was important in investigating the impact of branding in sales and also looking at the decisions made by consumers to purchase a particular product. Here the study also evaluates attributes and influences of the purchase decisions by customers due to branding. The underlying discussion in this section is important as it tries to come up with an understanding of perception of consumers and their attitude with regard to purchase choices and decision making for different brand. This research is thus divided in to five important sections that are will able to answer these questions as well as add more knowledge in the field of branding. The next chapters will also provide the results of the research study and provide interpretation of the same. Later on the paper ends with a conclusion and recommendation. References Adrian, H. (2007). Corporate truth: the limits to transparency. Sterling: VA: Earthscan. Akpoyomare, O., Adeosun, L., Ganiyu, R. (2012). Differentiation and Positioning Strategy: A Toss of the Same Coin. International Journal of Management and Sustainability, 1(2), 53--65. Allen, F. (2005). Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. Harper Paperbacks. Armstrong, G., Kotler, P. (2012). Marketing: An Introduction (11th Edition). Prentice Hall; 11 edition. Armstrong, M. (2012). Armstrong's handbook of management and leadership: developing effective people skills for better leadership and management. Kogan Page. Blyth, J. (2006). Principles and Practice of Marketing. London: Thomson Learning. Brownell, K. D. (2005). The Juice Industry Uses Various Tactics to Improve Its Image. Farmington Hills: MI: Greenhaven Press. CFP, H. E., Katz, D. B. (2004). The Investment Think Tank: Theory, Strategy, and Practice For Advisers. Bloomberg Press; 1 edition. CocaColaCompany. (2016, April 25). Our Company. Retrieved November 2014, 2014, from www.coca-colacompany.com: https://www.coca-colacompany.com/our-company/mission-vision-values Fabozzi, F. J., Markowitz, H. M. (2011). The Theory and Practice of Investment Management: Asset Allocation, Valuation, Portfolio Construction, and Strategies. Wiley; 2 edition. Isdell, N., Beasley, D. (2011). In Inside Coca Cola: A CEO's Secrets on Building the World's Most Popular Brand (pp. 46-201). St Martin's Press. Kerin, R., Hartley, S., Rudelius, W. (2010). marketing. McGraw-Hill/Irwin; 10 edition. Klein, N. (2006). No Logo: Taking Aim at the Brand Bullies. New York: Picador. Lafley, A., Martin, R. L. (2013). In Playing to Win: How Strategy Really Works (pp. 18-67). Harvard Business Review Press; First Edition edition. Morrison, A. (2013). Marketing and managing tourism destinations. . New York: Routledge. N.Lockwood. (2005). Workplace Diversity: Leveraging the Power of Difference for Competitive Advantage. SHRM Research Quarterly. Palmer, A. (2013). Introduction to Marketing: Theory and Practice. Oxford University Press, USA; 3 edition. Pendagrast, M. (2001). For God, Country, and Coca-Cola. Basic Books; Enlarged 2nd edition. Porter, M. E. (2008). In Competitive Strategy: Techniques for Analyzing Industries and Competitors (pp. 34-77). Free Press; 3rd edition. Rumelt, R. (2011). In Good Strategy Bad Strategy: The Difference and Why It Matters (pp. 14-102). Crown Business. Saul, J. (2013). In Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change (pp. 12-56). Jossey-Bass; 1 edition. Stern, L. a.-A. (1995). Marketing Channels, 5th edn. Englewood Cliffs: NJ: Prentice Hall. Vitolo, D. (2013). In Porter's Five Force Model's International Strategic Effectiveness (pp. 3-16). Amazon Digital Services. Vogel, D. (2006). The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Brookings Institution Press.